Mission and Values

Who We Are & Our Approach

We are a small charity based in the North East, dedicated to helping families facing hardship while their child is in hospital or receiving additional care. Our work is made possible through public donations, raised via fundraising events and local sporting activities.

Transparency is at the heart of what we do. We openly share where donations go, including profits from merchandise sales, and display a live running total of funds raised at the top of our website.

We operate on a 90/10 funding split: 90% directly supports families in need, while 10% is invested in marketing and awareness—an investment that often exceeds its return, allowing us to provide even more essential support.

Our Mission

We provide support to families with a poorly child throughout their hospital journey and beyond. Our help includes essential items for children and parents to make their stay more comfortable, as well as special gifts to make happy keepsakes and memories. We aim to make life in hospital as close to being at home as possible. We gift families with normality when they need it most.

Providing Normality

We provide everyday essentials like pyjamas and toiletries for parents, along with special gifts such as birthday bags, Christmas presents, and seasonal treats. Our goal is to ensure that children can still experience the joy of celebrations and create lasting, happy memories, even during tough times.

Support & Advice

Life in hospital can often feel isolating for parents, making it difficult to find information or connect with others in similar situations. To help, we've created an advice and support section filled with useful tips on navigating hospital life, along with information on other charities that can offer assistance.

Family Funding

No parent should have to worry about money while caring for a poorly child, but everyday expenses don’t stop. We aim to provide grants and financial assistance to help families cope during hospital stays and adjust to life beyond.

Events & Fundraisers

We raise funds and awareness through our own fundraising events while also encouraging and supporting the public to get involved. Whether it’s hosting their own events, taking on sponsored challenges, or collaborating with us, we welcome all efforts to help make a difference.

What We Do

Staying in the hospital isn’t always something parents can prepare for, so we make sure wards are stocked with essentials. We provide pyjamas and socks for children, along with self-care packs for parents, including toiletries, snacks, and phone chargers to help make unexpected stays a little easier.

We work closely with hospital staff and parents to ensure everything we provide is genuinely useful, continuously adapting our care packages to meet their needs.

But our support goes beyond physical items. We offer a network of support, a listening ear, and guidance to help families through the challenges they face.

Visit our What We Provide Page for more information.

What We Provide